See competitor example in image. We don't want to segment by timezone. Segmentation by purchase behavior and prospect engagement are of higher priority for us.

Send to the user based on their local timezone (ex: Send 9am Pst and 9am Est)

Customers have marketing teams all over the world. When they go to broadcast, it is not clear that the time they are selecting on the scheduled time is when that broadcast will be sent. They look at it at like what time of day do you want it sent regardless of where the customer is located. If we could either have a selector of what timezone they want that broadcast fired off of, lock in all messaging being based off the brand’s timezone or even a note saying it will default to the user’s time zone I think that would be very helpful.

One broadcast that automatically sends to everyone, in each time zone, at (for example) 7pm. So the send times are staggered but it's just one broadcast rather than 3 or 4.