Vandita Manyam: Opting in through desktop is a long process for the customer.

We require email, and phone number. Then they get a text to their phone, which pulls them away from their computer and can hinder the shopping experience.

Allowing for a way to signup on desktop without having that barrier will be awesome.

I think this could be accomplished similar how to the opt-in at checkout happens. They can accept sms marketing inside of a pop up if that is easiest, and they can continue shopping without having to look away.